Best features which always keeps you one step ahead of your competitor

OptoSoft optometry & ophthalmology practice management software is intuitive to work with, even for non-technical roles, providing store owners with visibility into product and store performance, schedule and mange appointments with patient notifications and allows retailers to easily distribute targeted customer promotions.

Faced with shrinking margins and increasing competition from the eCommerce world, optical retailers are focusing on customer service to increase their competitive edge. Personalized customer service is one way brick-and-mortar retailers are differentiating themselves by demonstrating the services they offer cannot be duplicated online. For optical retailers, operating a business that provides vision prescriptions as well as fashion frames, prescription lenses, contacts and sunglasses can be a challenge.

In today's busy life, customers forget to replace their expired contact lens and by mistake they could use it again, which could lead to the eye infection or it could damage the eye vision as well. It has a module to identify customers for expired contact lens and gives option to send them notification for replacement of the expired lens and revisit the store. With this practice opticians will win the customer's trust and then it could lead to a good and stable growth of the business.

It gives retailers the tools they need to efficiently and profitably manage technical data related to lenses, frames and contact lenses and link them to customers’ prescriptions. It also provides analytics reports that track fashion trends and aid with stocking the right style, color and size assortment.